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Houston Whaley is a seasoned Product Marketing Manager with extensive experience in the gaming and entertainment industries. Currently, Houston serves as a Product Marketing Manager, Influencer at Activision, where responsibilities include developing and implementing global go-to-market strategies for influencers and content creators, with a focus on titles such as Call of Duty: Mobile and Call of Duty: Warzone Mobile. Prior to this, Houston held roles at Kabam and Netmarble Company, overseeing marketing activities for live service titles and unannounced game products. Notable experience also includes managing strategic partnerships for AAA video game launches at Allied Global Marketing and executing global marketing partnerships at Paramount Pictures, where involvement spanned from campaign development to partnership execution across various media channels. Houston holds a Bachelor of Arts in Business Administration with a focus on Entertainment and Tourism Management from Cal State Fullerton.