The Marketing and Customer Engagement Team at ActiveTrail is dedicated to developing and executing strategies that enhance brand visibility and foster strong relationships with clients. This team collaborates to create targeted campaigns across multiple channels鈥攊ncluding email, SMS, and social media鈥攁imed at maximizing customer engagement and retention. By leveraging insights from marketing analytics, they continuously optimize customer journeys, ensuring that clients receive personalized and effective communication tailored to their needs.