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Bob O’Neill is EVP, Media Director at Active International. He is a 26-year veteran at Active and has risen through the ranks, in media, with distinction. Bob is responsible for overseeing Active’s Media Department and investment trading, creating transactions and products in media that assist clients in achieving more.™ He is at the helm of Local TV & Radio, National Video & Audio, Print, Out-of-Home, and Digital activity within each of these media disciplines. Bob’s team combines thought-out media buying strategies and partnerships, to deliver integrated media placement that surpasses client expectations.

At Active, Bob started as a Senior Market Specialist in 1993, led the Media Trading team and the Local Media group before rising to his current responsibilities. Prior to coming to Active, Bob was with Ogilvy & Mather, New York, and completed their Media Training Program.

Bob has been on the Board of Directors for the IRTS (International Radio and Television Society) for ten years and supports their summer fellows program. He is also a member of the Knights of Columbus, a past CYO basketball coach for many years, and an advocate of the Don Bosco Prep 2019 Wellness Center.