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Lidiia Balika is an experienced eCommerce professional currently serving as an eCommerce Merchandiser at Active Brands AS since January 2021, where responsibilities include optimizing product and site merchandising for brands like Kari Traa and Sweet Protection, as well as maximizing online revenue through KPI analysis and commercial actions. Prior to this role, Lidiia worked as an Online Merchandiser at Horze International GmbH from February 2018 to January 2021, managing daily and weekly updates for online stores across twelve countries. Earlier experience includes a position as a Marketing Assistant with the Youth Exchange Program, focusing on online store content management and marketing materials for bookstores. Lidiia holds a Bachelor's degree in Pedagogy from Ternopil National Pedagogical University, earned between 2013 and 2017.