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Chris Rooke is the CEO of Activate, a technology company that revolutionized digital advertising by aligning the interests of consumers and brands. Prior to joining Activate, Rooke served as the SVP Global Business Development for true[X], where they helped the company grow from a startup to being acquired by 21st Century Fox. Chris also served as the SVP Interactive Media for CBS Television Distribution, where they helped launch the CBS website and oversaw all digital properties for the company. Rooke has also held positions at Remixd, Public Good, and Nativo Inc.

Chris Rooke has an MBA in General Business from the University of the Pacific - Eberhardt School of Business and a BA in Sports Management from the University of the Pacific. Chris also has a certification from the IAB in the IAB Service Excellence Award.

Some individuals on their team include Martha Schwartz - Co-Chair & Chief Growth Officer, Imran Suleman - VP of Marketing Strategy, and Thomas Sheppard - President & Chief Revenue Officer.