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Heidi Smith is an experienced professional in the financial services and marketing technology sectors. Currently serving as the Head of Strategy & Insights - Financial Services GTM Leader at ActionIQ since October 2021, Heidi has previously held significant roles including Portfolio Account Executive at Capgemini, Watson Marketing - Financial Services GTM Leader at IBM, and Client Engagement Executive at StoneLaurel. Heidi has led high-value engagements across various industries, focusing on customer experience transformation and strategic project delivery. Education was completed at the University of North Carolina at Charlotte.