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Kirsty Innes is a seasoned professional with extensive experience in marketing and consulting, currently serving as the Director of their own company since April 2012, where Kirsty focuses on aiding business leaders in effective purpose communication to foster alignment with employees, customers, and partners. In addition, Kirsty is an Actionable Consulting Partner, emphasizing behavior change and measurement to amplify client impact. As the first CultureTalkâ„¢ certified practitioner in the UK, Kirsty utilizes a relatable archetype-based system to uncover intrinsic values and motivations, enabling clients to create authentic brands. Kirsty has held various marketing roles, including Glasgow Hub Lead for the Women in Sustainability Network and Marketing Manager for both Irvine Bay Regeneration Company and Clyde Waterfront, where Kirsty developed strategies to attract investment and enhance community perceptions. Educational credentials include a Post Graduate Diploma in Marketing from CIM and a BA Hons in Marketing & French from the University of Strathclyde.