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Lydia Higgins MCIM has a diverse background in marketing and communications, with experience in companies such as Action Sustainability, Live Nation Entertainment, and Monster Energy. Lydia is skilled in developing and executing marketing strategies, managing brand marketing, copywriting, digital marketing, events management, partnerships, and client relations. With a strong educational background in publishing and English language and linguistics, Lydia excels in driving real sustainable change and achieving business growth on a global scale.