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Sam Evans is a seasoned professional with extensive experience in strategy, innovation, and behavioral design. As the Founder and Decision Designer at Design for Decision since September 2022, Sam leads a consultancy focused on impactful research and behavioral change. Concurrently, Sam founded Design 4 Dreams in January 2019, providing workshops that integrate Applied Behavioral Science and Design-Thinking. Additionally, Sam established Action Design Chicago within the Action Design Network to promote behavioral economics in product design, while previously serving as Senior Director of Strategy and Innovation at Egg Strategy, where expertise in brand strategy and innovation was honed. Over a career spanning more than 18 years, Sam has held various prominent roles in brand-building, including positions at the Family Room, Brandtrust, and Bamboo Worldwide. Educational credentials include an MBA from Northwestern University – Kellogg School of Management and a BA from Washington and Lee University.