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Kathryn Geivett serves as the Head of Demand Generation at Act-On Software since July 2024. Prior experience includes roles as an Interactive Partner at Tata Consultancy Services, founder of Geivett Marketing Consulting, and Director of Strategic Marketing & Insights at The Channel Company. Additional significant positions held include Head of Paid Media at Blue Nile, Marketing Director at both Concur and Holland America Line, and various marketing management roles at Microsoft. Kathryn holds an Executive Certificate in Digital Marketing Strategies from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Business with a Marketing emphasis and a Spanish minor from Seattle University.