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Joe Crafton held a variety of leadership positions with Crossmark, Inc., a CPG sales and marketing agency, beginning as a partner in 1988 and retiring as CEO in 2014. During his tenure at the helm of Crossmark, the company became the North American leader in sampling and event marketing and led the industry in retailer solutions and project work. Prior to Crossmark, Mr. Crafton held a variety of sales and management positions with The Procter & Gamble Company. He is currently a principal with Wingshooter Investments, LLC. He is a graduate of the University of Tennessee-Knoxville, College of Business Administration.