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Dawn Shirley has extensive experience in strategic and operational roles, particularly in the areas of communications, media, and customer loyalty. Dawn has held leadership positions in multiple companies, including Acosta, Vestcom, Infinite Digital, 84.51°, dunnhumby, Catalina Marketing, and IRI. Dawn has successfully managed large marketing campaigns, implemented loyalty programs, and secured significant investments from suppliers. Dawn has a proven track record of driving sales and customer engagement through their strategic approach and expertise in leveraging consumer behavior data.

Dawn Shirley attended the University of Cincinnati Carl H. Lindner College of Business from 1984 to 1988, earning a Bachelor of Business Administration (B.B.A.) degree with a concentration in Marketing.