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Lupe Prada has a vast experience in marketing and events management, working for various companies such as ACM, eBay Australia, NBCUniversal Media, Nine Entertainment Co., Fairfax Media, Brand Events, Reed Exhibitions, and Trimex Pty Ltd. They have a Bachelor of Arts in Communication and Media Studies from Western Sydney University and have also completed a Marketing Week Mini MBA with Mark Ritson. Their roles have included overseeing commercial strategy for agricultural events, digital content and publishing contracts, project management for key events, and trade marketing communications management.