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Lucas Morais has extensive experience in sales and business management within the pharmaceutical industry, currently serving as Coordenador de Vendas at Aché Laboratórios Farmacêuticos since November 2015, where responsibilities include managing sales teams, developing training and strategic sales plans, and leading marketing campaigns. Previous roles include Vendedor II at Aché, where sales reports and customer interactions were key, and as an Analista de Negócios at TOTVS, focusing on ERP software implementation and support. Educational credentials include a Master's in Business Administration with a focus on advanced human management and innovation from PUC Minas, along with a Bachelor's degree in Information Systems and technical training in computer science.