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Ayesha Kainat Syed is an accomplished Human Resources professional and founder of You Matter Counselling, with extensive experience in performance management, recruitment, and talent acquisition. Currently serving as a Human Resources Generalist at ACET Solutions, Ayesha has effectively managed performance appraisal processes and utilized data-driven decision-making to enhance performance metrics. Ayesha's previous roles include Human Resources Generalist at digitify, Human Resources Recruiter at InvoZone, and Senior Psychologist at Run Up Pakistan. Ayesha holds a Master's degree in Clinical Psychology from GC University Lahore and a Bachelor's degree in Clinical Psychology from the University of Sargodha.