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Midhun Menon currently serves as General Manager D2C for ace turtle, overseeing direct-to-consumer operations for prominent brands such as Toys’R’Us, Lee, Wrangler, and Dockers in India since November 2022. Midhun has successfully re-launched the Toys’R’Us online store in India and focuses on optimizing various business metrics. Prior to this role, Midhun was a Micro Angel Investor and served as Business Head at Teamonk, managing eCommerce operations. Midhun's extensive experience includes a significant tenure as Head of eCommerce at N. Ranga Rao & Sons Pvt. Ltd., where a 25X growth in monthly eCommerce sales was achieved. Midhun also co-founded Happy Cook and held various marketing positions at Braas Monier Building Group and Godrej. Educational qualifications include an MBA in Marketing and a B.Tech in Biotechnology & Bio-Chemical Engineering from reputable institutions.