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Kristina Haysmer is an accomplished professional in strategic business development and brand management, currently serving as the Director of Strategic Business Development at Accorto Regulatory Solutions since December 2021, where responsibilities include defining brand positioning and ensuring cohesive messaging across all touchpoints. Previously, Kristina held the role of Business Development Branding Manager at Blackbriar Regulatory Services from July 2017 to December 2021, overseeing brand development for various manufacturing and regulatory service brands. Earlier experience includes positions as Retail Marketing Coordinator at AVAIL Vapor LLC and internships at Longwood University, where contributions significantly enhanced branding and communications efforts. Kristina holds a Bachelor's degree in Communication Studies with a focus on Public Relations from Longwood University.