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Yassine HACHEM holds an extensive background in e-commerce and customer engagement, currently serving as Senior Vice President of E-Commerce & Customer Engagement at Accor. Previously, Yassine held multiple leadership roles at Accor, including Vice President of Digital Guest Products and Vice President of New Businesses & Acquisitions Synergies, as well as New Digital Business Lines Director. In addition to experience at Accor, Yassine has served as Chief Operating Officer at Worklib and as a Member of the Board of Directors at VeryChic. Yassine also contributes to academia as a Professeur vacataire at Université Panthéon Assas (Paris II).