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Barbara Ezeife is a seasoned marketing professional with extensive experience in leading marketing and communications strategies across various financial institutions. Currently, Barbara serves as the Head of Marketing & Communications for African Subsidiaries at Access Bank Plc. Previously, Barbara held the position of Head of Marketing & Corporate Communications at FBNQuest and led marketing initiatives at Asset & Resource Management Holding Company, where responsibilities included Brand Management and Integrated Marketing Communications. Additional experience includes business development at Intravires Limited and a role as Decision Support Analyst at the Royal Bank of Scotland Business. Barbara holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and studied at Heriot-Watt University.