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Viktoriia Samus is a Senior Salesforce Marketing Cloud Consultant at Accenture, with extensive experience in end-to-end implementation projects for both local and global companies across various industries, including E-commerce, Finance, and Pharmaceuticals. Proficient in Salesforce Marketing Cloud capabilities such as Email Studio, Journey Builder, and advanced audience segmentation using SQL, Viktoriia has a proven track record of delivering technical consultancy, leading discovery workshops, and creating customer journeys. Prior roles include Salesforce Consultant at Anodius, where complex integrations and client-facing engagements were key responsibilities; and Salesforce Junior Consultant-Analyst at Deloitte, where business requirements were translated into Salesforce solutions. Viktoriia holds a Master's degree in Management of Information Systems and a Bachelor's degree in Multimedia in Economic Practice from Prague University of Economics and Business. Additionally, Viktoriia has experience as a professional photographer and in the service industry at Waverley Country Club.