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Samantha Lee is a Consulting Development Analyst at Accenture, specializing in network strategy and project implementation since June 2023. As Co-Founder and Vice President of Goji Brush, Samantha leads the design of branding and customer engagement materials while overseeing team communications and marketing efforts. At Princeton University, Samantha co-founded the TigerTale initiative to foster campus connections and served as Project Leader. Previous roles include Director of Design and Print Operations at The Daily Princetonian, Branding Advisor at TigerLaunch, and Chief Product and Strategy Officer at Sistron LLC. Samantha's early experience includes internships in product management and design, contributing to various startups and organizations. Samantha pursues an Economics degree at Princeton University.