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Marc Appel is a seasoned professional in content and editorial strategy with extensive experience in the marketing and communications sector. Currently serving as Managing Director at Accenture since March 2016, Marc leads initiatives in GenAI strategy and global brand content. Prior to Accenture, Marc held various senior positions at DigitasLBi, including SVP, Group Account Director, where responsibilities encompassed P&L management and holistic digital strategy development. With a career spanning from 1999 to the present, Marc has worked with high-profile clients such as American Express and Microsoft, and has consistently contributed to digital marketing, experiential marketing, and brand management. Educated at Binghamton University, Marc holds a Bachelor of Arts in Psychology.