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Basma Asri is a business development executive at ACA since January 2011, focusing on the development of a new software solution for the UK&I market, known as ISIE, which acts as "The financial traffic controller of your data-highways." Prior to this role, Basma served as a sales executive at Mandriva from December 2008 to September 2010, where responsibilities included managing online sales on the company's website. Basma holds an MBA in International Business from PPA-ESG CI Group Business School in Paris, completed between 2010 and 2011.