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Heba Abdelnasser began their work experience in 2020 as a Social Media Marketing Specialist at Farah Scarf. In 2019, they joined MSP Tech Club - Al Azhar University as the digital marketing vice and later became the Head of Digital Marketing from September 2020 to September 2021. Heba then worked at Abwaab as a Chat Support Egypt from April 2021 to October 2021, and currently holds the role of Social Media Coordinator from November 2021.

Heba Abdelnasser attended the Faculty of Commerce at Al-Azhar University from 2017 to 2021, where they obtained a degree in Accounting and Finance with a rating of "very good." In addition to their formal education, Heba has completed several certifications. Heba completed "The Strategy of Content Marketing" at Coursera in October 2022. In July 2021, they completed the "digital marketing professional track" at egFWD. Additionally, in May 2020, they obtained a certification in "أساسيات التسويق الرقمي" from Google. Heba has also completed the "digital marketing challenger track" at egFWD, although the specific completion date is unknown. Furthermore, they have also obtained a certification in "السرد القصصي الرقمى" from Edraak إدراك, but the completion date is also unknown.