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Warida Meliani is a university lecturer at Université Mouloud Mammeri Tizi-Ouzou since May 2022 and has been a marketing specialist at the Dept Marketing & Communication of the Abu Dhabi Chamber of Commerce and Industry since February 2009. In this role, Warida prepares media plans, coordinates digital media implementations, and analyzes performance results. Additionally, Warida is involved in the Marketing for Excellence programs for SKEA and ADICOE, overseeing communication with applicants and clients, and organizing workshops. Previously, Warida served as a training manager at Real Time Training Center, focusing on training plan development and public relations, and worked as a university lecturer at Ajman University of Science and Technology, teaching various communication and marketing courses. Warida holds a Master’s degree in Public Relations from Baghdad University, complemented by a Bachelor's degree in Journalism and Mass Communication from the University of Algeria and certification as an EFQM Certified Assessor in 2013.