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Paula Bradford is an experienced professional in sales operations and project management, currently serving as the GTM Data Integrity Project Manager at BlackLine since September 2019. At Absolute Software, beginning in September 2016, Paula functions as a Sales Operations Manager II, bridging communication between Sales and Business Applications to enhance Salesforce functionality and drive data integrity. Previous roles include Growth Optimization Director at CHARFENâ„¢, where Paula successfully launched Salesforce in a startup environment, and Sales Operations Analyst at Bazaarvoice, where Paula significantly improved productivity and customer satisfaction through effective Salesforce management. Paula holds a Bachelor of Business Administration in Marketing from Concordia University Texas, obtained between 2012 and 2014.