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Younes Bennani is an experienced professional in sponsorship strategy and content development, currently serving as Sponsorship Strategy Lead and Strategist at Above Sports since March 2023. Prior to this role, Younes was Partnerships Manager at Astralis from May 2020 to February 2023, where responsibilities included enhancing commercial and brand value for partners such as Hummel and Logitech G. Younes also held the position of Senior Content Strategist at MediaCom Group Danmark from October 2016 to April 2020, overseeing content strategies for various clients across digital and traditional media. Earlier career experiences include positions at Discovery Networks Denmark, focusing on digital marketing and content creation for major sports channels, and at Better Students, working on online marketing initiatives. Younes holds a Master's and Bachelor's degree in Media Science from Aarhus University.