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Ashraf Abu Tayeb (Qasem) has extensive experience in the hospitality industry. Ashraf Abu Tayeb (Qasem) has held various leadership roles in reputable companies, demonstrating their expertise in brand development, portfolio expansion, and strategic integration.

At Abdullah Al Othaim Investment Co., they served as the Chief Hospitality Officer, where they successfully launched a new hospitality brand and expanded the hotel portfolio. Ashraf Abu Tayeb (Qasem) integrated hospitality services with other verticals, creating a holistic customer experience.

Prior to that, at Alrajhi Investment, Ashraf served as the Assets Director - Hospitality Portfolio. Ashraf Abu Tayeb (Qasem) efficiently managed luxury apartments and hospitality communities, improving operational efficiency and increasing profitability. Ashraf Abu Tayeb (Qasem) also achieved significant success in re-launching key hotels and securing new business operations.

Ashraf has also held senior positions at DAMAC Properties, Eagle Hills Jordan, Qatari Diar, OMRAN, Saraya Development Group, Moevenpick Hotels & Resorts, and Le Méridien Hotels & Resorts. In these roles, they demonstrated their skills in asset management, operations, and revenue management.

Overall, Ashraf Abu Tayeb (Qasem) has a proven track record of driving growth and success in the hospitality industry, with extensive experience in brand development, portfolio expansion, and efficient operations.

Ashraf Abu Tayeb (Qasem) has a diverse education history. In 1997, they obtained a Bachelor's degree in Business Administration with a focus on Accounting and Finance from Al-Isra University. In 2022, they enrolled in the University of East London to pursue a Master of Business Administration (MBA) degree, specializing in Business Administration and Management. In addition to their formal education, Ashraf has also completed various certifications in hotel asset management, real estate investments, financial analysis, and hospitality management studies from reputable institutions such as Cornell University, eCornell, Alison, and the Hospitality Asset Managers Association MEA (HAMA MEA).