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Sanjeev Kapoor has a strong background in sales and executive roles in the beverage industry. Sanjeev most recently worked as a Sr. ASE at Radico Khaitan Limited, starting in July 2019. Prior to that, they were a Territory Sales Executive at Allied Blenders & Distillers Pvt. Ltd. from August 2018 onwards. From August 2017 to August 2018, Sanjeev served as an Area Field Executive at Bisleri International Pvt Ltd. Their earlier experience includes working as a Territory Sales Executive at United Spirits Limited Diageo Group Company from December 2010 to May 2016. Sanjeev also held the same role at DIAGEO India from December 2010 onwards.

Sanjeev Kapoor pursued a Master of Business Administration (MBA) in Marketing from Sikkim Manipal University - Distance Education between the years 2012 and 2014.