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Laetitia Crouch is the Marketing Director for the EMEA region at Abbott, overseeing a marketing team focused on strategy development and execution for sustainable business growth within the hospital market. Prior experience includes multiple marketing manager roles at Abbott, where Laetitia Crouch led initiatives that resulted in significant revenue increases across various segments, including ambulatory and health systems. Laetitia Crouch also held leadership positions at Elitech Group, managing teams to enhance sales in emerging markets and primary care solutions. Laetitia Crouch holds an MBA from the Fox School of Business at Temple University and specialized degrees in Biotechnology & Marketing and Genomics.