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Matt McGraw is a Digital Marketing Analyst at Abbott Nutrition NL, having transitioned from a Digital Marketing Specialist role at Lane Bryant, where responsibility included managing a digital media program with a budget exceeding $20 million. Notable achievements include launching Local Inventory Ads for Lane Bryant that significantly increased revenue. Prior experience includes roles as a PPC Analyst at Conversion Path and a Pay-Per-Click Analyst at Adept Marketing, where strategic management of paid search accounts and client relationships was emphasized. McGraw has also worked in digital marketing and social media for various clients and possess a Bachelor's degree in Business Administration specializing in Marketing from The Ohio State University.