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Shikha Kumari is an experienced professional in market research and analysis, currently serving as a Principal Analyst at Anheuser-Busch InBev since February 2017. Prior to this role, Shikha worked as a Senior Market Research Analyst at Accenture, focusing on the ABI PROJECT for the European zone Tech Sales. Shikha's experience also includes a position as a Business Analyst at Tata Consultancy Services, working on the Nielsen project for UK retailers and supplier accounts such as Unilever and Mars. Earlier in the career, Shikha served as a Media Analyst at Genpact, handling media monitoring across various sectors. Shikha holds a Master of Science in Biochemistry from Jain (Deemed-to-be University) and a Bachelor of Science in Biotechnology from Jyothi Nivas College.