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Jean-Baptiste BORDAS is an experienced professional in the wine and spirits industry, currently serving as Chef de secteur GMS vins et spiritueux at La Maison du Whisky - LMDW since October 2021, overseeing 120 stores between Nantes and Bordeaux. Previously, BORDAS held similar roles at Pernod Ricard, managing 68 stores and successfully increasing distribution numbers, and at Moët Hennessy Diageo France, providing key account support and client relationship management. BORDAS’s earlier experience includes positions in sales and marketing at PROMÉTÉ and Château Couhins, as well as hands-on viticulture roles at various vineyards. Academic qualifications include a Master's degree in Management des Vins et Spiritueux from KEDGE Business School and a professional license in Oenotourisme and Gastronomy.