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Brad Silveira is a Bud Light Trade Marketing Manager at Labatt Breweries of Canada, where they have built a successful career in sales development within the food and beverages industry. With a Bachelor of Arts, Honours in Recreation and Sports Business from the University of Waterloo, Brad has honed skills in customer service, data entry, critical thinking, public speaking, and time management. Their professional journey includes roles such as National Trade Marketing Manager and National Brand Activation Manager, during which they achieved numerous accolades for sales performance. Prior to joining Labatt, Brad served as a Marketing Assistant at Finest Sausage and Meats and as a Student Lounge/Bar Assistant Manager at Leysin American School in Switzerland.