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Jeevika Tyagi has worked in a variety of roles in the past decade, beginning with a Solutions Center Analyst at BlackRock in 2011. In 2012, they became a Marketing Manager at the New York Film Academy, and in 2013, they were a Marketing Producer at Fleet Ent. Pvt. Limited. In 2014, they were a Marketing Manager at Purple Squirrel Eduventures Pvt. Ltd., IIT Bombay, and in 2015, they were a Co-Founder at Stappu Online Services Pvt. Ltd. In 2016, they were the CEO and CMO of Adret Allayurveda Pvt. Ltd., and in 2017, they were the CMO of Unifynd. In 2020, they were a Marketing Lead at ZEE5, and in 2021, they became a Co-Founder & CEO, Co-Founder, and Stealth Co-Founder at aastey.

Jeevika Tyagi's education history includes a Graduate degree from Delhi Public School, Vasant Kunj from 1992 to 2007, a BS/BA in Business Administration from Drexel University from 2007 to 2011, and a Bachelor of Arts (B.A.) from Imperial College London from 2009 to 2009 in International Marketing, British Culture & Architecture. Additionally, they have obtained a CEO Leadership Certificate from Drexel University and a Google Adwords certification from Google Ads.