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Elvira Christiansen is an experienced professional with a strong background in marketing and product management, currently serving as the Director of Retail & Loyalty at AARP since July 2015. In this role, Elvira executed the launch of AARP Online Fitness powered by LIFT, overseeing all aspects of product development, enhancements, and marketing for both desktop and application platforms. Previous roles at AARP include Marketing Manager, responsible for optimizing marketing strategies and fostering client relationships, and Marketing Coordinator for the Life Reimagined division, focusing on digital marketing initiatives. Early career experience includes a role at Kroll as an Associate Case Manager/Research Analyst, where Elvira conducted due diligence for corporate clients. Elvira holds a Master of Arts in French and a Bachelor of Arts in Secondary Education from Tula State Pedagogical University, as well as a Digital Marketing Certificate from the University of Virginia.