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Aastha Joshi is an experienced marketing professional currently serving as a Brand Manager at Aakash Educational Services Limited since March 2024, focusing on creative and communication support aligned with brand guidelines. Aastha founded The Social Inkpot in October 2021, achieving significant increases in social media engagement and reach across platforms. Prior roles include Customer Success Specialist at My Personal Mentor, Marketing Specialist at Keene Systems, and Digital Marketing Specialist at UpMedia Video, where responsibilities ranged from content creation to lead generation and SEO. Aastha's earlier experience includes a Digital Marketing Internship with Girls in Marketing, Career Services Coordinator at Visual College of Art and Design, and various roles in sales and administration. Aastha holds a Postgraduate Diploma in Marketing from Douglas College and a Bachelor's degree in English Literature from Hansraj College.