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Rasika Madav is an experienced design professional with a robust background in user experience and customer experience design, currently serving as the Customer Experience Design Lead at A2B Australia Limited since December 2021. Previous roles include positions as Experience Design Lead at NAB, Experience Designer at ANZ, and Customer Experience Designer at National Australia Bank, among others. Rasika has substantial expertise in UX and CX design, having worked with companies such as VicRoads and Sportsbet, and founded an online fashion store, Kaabow. Educational credentials include a Master’s degree in Interaction Design from the Indian Institute of Technology, Bombay, and a Bachelor of Architecture from the University of Mumbai.