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Richard Williams serves as the Commercial Director at AMA since July 2021, bringing extensive experience in media and advertising. Previously, Richard held the position of UK Agency Director, CTV at FreeWheel from February 2020 to July 2021 and was the UK Programmatic Director for Audio at Bauer Media Group – UK from March 2019 to February 2020. Richard has also contributed to Unruly as Agency Director (Maternity Cover) and held multiple roles at Innovid, including Director of Commercial Partnerships and Sales Manager. Earlier in Richard's career at BSkyB, various positions were held, culminating in the role of Futures Group Manager. Richard began the professional journey as a Recruitment Consultant at PFJ. Richard earned a Bachelor's Degree in Economics and Geography from the University of the West of England between 2003 and 2006 and completed secondary education at Bennett Memorial from 1995 to 2002.