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Simon Beard is the founder of Culture Kings, a premium streetwear brand established in May 2008, known for its exclusive and superior collection sourced from over 100 leading global brands. The brand is recognized as one of the most sought-after streetwear retailers, offering unique pieces not available elsewhere. Additionally, Simon Beard serves as a board member for a.k.a. Brands since December 2021. Simon Beard holds a Bachelor of Commerce degree in Banking, Corporate, Finance, and Securities Law from the Queensland University of Technology, obtained between 2005 and 2008.