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Kelvin Lui is a seasoned professional in content creation and brand management, currently serving as Content Lead at 9GAG and Co-founder & Storyteller at Chewy. Previous roles include Senior Brand Manager at KuCoin Exchange, where Kelvin managed social media channels with a combined following of 3 million and developed global marketing partnerships, and Manager of Content & User Communications at Huobi Global. Kelvin has a track record of leading content teams, managing large-scale campaigns, and fostering brand narratives in the crypto and tech industries. Educational qualifications include a Bachelor of Arts in Translation from Hong Kong Baptist University and an overseas exchange in English Language and Literature from the University of Wollongong.