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Mike van der Zalm has a background in marketing, online advertising, event management, and fast-food industry. Mike has worked at companies like 9292 REISinformatiegroep bv, McDonald's Nederland, Mövenpick Hotel Amsterdam City Centre, Bruggen Verwiel Eventmarketing bv, and Blokker. Mike holds a Bachelor of Arts Degree in Leisure Management from Breda University of Applied Sciences. Mike has experience in customer journey research, event marketing, and online advertising.