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Dean's world renowned marketing expertise has helped thousands of business owners and entrepreneurs make more money. As early as 2001 Dean encouraged people to engage potential clients with 'How to write a money making e-book'. Today the advice is the same, but technology has multiplied the results.

In 2013, based on success, Dean relaunched the strategy packaged as a book and 2015 Dean and Stuart founded 90-Minute Books as a separate company, delivering an exceptional marketing tool for people looking to substantially grow their business.