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Veejay Costello is a seasoned professional with extensive experience in e-commerce strategy and consumer insights, currently serving as Co-Founder and Director at PearlRock Partners since June 2019. At 84.51Ëš, Veejay holds the position of Vice President - New Ventures and has previously advanced through roles such as Director and Associate Director in Partnership Development and Digital Strategy, playing a pivotal role in shaping e-commerce strategies for Kroger Company. Prior experience includes senior leadership at dunnhumby, where Veejay managed the Manufacturer Practice and the Merchandising team, leveraging behavioral customer data to enhance marketing and merchandising decision-making for major clients. Education was obtained at Indiana University's Kelley School of Business, focusing on Business with concentrations in Economic Consulting, Public Policy Analysis, and International Business.