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Luis Parafita serves as the CEO at 7egend, a full-service digital experience agency established in July 2017, which focuses on leveraging technology, data, and expertise to enhance client experiences and business potential. Additionally, Luis Parafita is the CEO of Footlab World since January 2020, overseeing the operations of the world's first Indoor Football Performance and Training Park, which utilizes innovative technology to provide interactive monitoring and evaluation systems for football players' essential skills such as technique, speed, precision, and reaction, suitable for both team and individual challenges.