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Silvia Lacayo is a seasoned marketing professional currently serving as the Brand Director at 72andSunny since June 2024. Prior to this role, Silvia was the Business Director for Under Armour EMEA at code d’azur, leading operations in multiple international markets. Silvia's experience also includes serving as the Global Brand Director for adidas at TBWA\Worldwide, where responsibilities encompassed various segments including women's sportswear and football. Earlier positions include Account Director roles for prominent brands such as Kimberly-Clark at Droga5, Samsung at Wunderman Thompson, and Reebok at Deutsch, as well as Account Supervisor roles for major clients at Anchor Worldwide and Mod Op. Silvia is an alumnus of Florida International University.