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Pauline Stickel is a Senior Strategist at 72andSunny, with extensive experience in brand and communications strategy. Prior to this role, Pauline served as a Strategist at Jung von Matt, where responsibilities included co-leading strategy development for national and international brands, conducting market analyses, and mentoring project teams. Pauline's career began with an internship in Project and Expansion Management at Pawlik Consultants GmbH, followed by a position as External Affairs Manager at EBF Groningen, where involvement included organizing recruitment events and establishing partnerships with companies. Academic qualifications include a Master of Science in HRM from the University of Groningen, a Bachelor of Science in Psychology from the University of Groningen, and an intercultural exchange year in Costa Rica.