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Stephen Spellicy is an Advisory Board Member at 5G Open Innovation Lab. Stephen was previously the SVP of Products & Marketing (Global) at Guavus from January 2018 to December 2020. At Guavus, they provided end-to-end ownership of products and marketing functions for the Guavus-IQ portfolio. This included creating product positioning and messaging for Guavus’ digital experience and experimentation products and solutions. Stephen also developed sales enablement tools/collateral, including presentations, data sheets, case studies, demo videos, and white papers. In addition, they supported the execution of effective lead generation programs through engagement campaigns and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising. Stephen managed a global team of produce management and marketing resources worldwide.

Notable Contributions:

â—Ź Built strategy and drove execution of product launches and OEM partnerships, including defining pricing, packaging, and positioning.

â—Ź Led design of campaign architecture for demand generation campaigns and product launches designed to create measurable pipeline impact and impact brand awareness with target market.

â—Ź Acted as lead spokesperson externally to provide coverage with key analyst publications, media, and press.

● Developed relationships with key customers, helping to turn customers into references for customer advocacy marketing campaigns, including creation of Guavus’ first and only customer advisory board program (G-CAB).