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Robin Harinck is a seasoned professional with over a decade of experience in automation and process optimization. Currently serving as the Director of Automation at 5CA since October 2022, Robin leads a team to drive digital innovation and business growth through AI and automation. Previously, as the Group Leader of Intelligent Process Automation at Elopak, significant contributions were made in integrating Robotic Process Automation to enhance operational efficiency. Other roles at Elopak included SAP Release Manager and Senior IT Analyst, where Robin managed global SAP rollouts and developed intelligent process automation strategies. Prior experience also includes business analysis roles at Automotions and ZuidWest Lease BV, focusing on customer insights and CRM systems. Robin's educational background includes an M.B.A. with a focus on Marketing and Supply Chain Management from Open Universiteit Nederland and a Bachelor of Science in Business Informatics from HZ University of Applied Sciences.