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Lloyd Bailey is a seasoned golf industry professional with extensive experience in tournament management, business operations, and sponsorship. Currently serving as Series Director and Tournament Director at 54, Lloyd previously held the role of Business Operations Director at RedDoor54, and Managing Director at Bailey International Golf Consultants Ltd, a consultancy founded in 2020 focused on delivering premier golf consultation services. Previous roles include Head of Sponsorship at Staysure, Event Director at Champions UK plc, and Project Manager at Upsolut Sports UK, among others. Lloyd's educational background includes a Master of Arts in Sport Management and a Bachelor of Arts in Golf Management, both from the University of Central Lancashire.